Shockvertising: Do or Don’t?

March 23, 2008 at 4:35 pm | Posted in Surfin the Web | Leave a comment
Tags: , , ,
spider2_img_assist_custom.jpg
spider1_img_assist_custom.jpg

I just came across this ad for Stella Espresso Coffee and was in utter disgust.  Do these people honestly think that this would get me to drink their coffee? According to the Article , “This is an ad from Stella Espresso Coffee which seeks to express to coffee drinkers in Italy just how strong their coffee is and how much “bite” it really has.”

I looked a bit more into the whole subject of Shockvertising as well as an article on the controversy of whether it works or not and I guess that it may work in some circumstances but it depends on the target audience you are dealing with as well as the product category. If handled tastefully, it may be a good tactic for clothes or non food products.  BUT NOT FOOD! In the case above, I think the negative images associated with it will not help in stimulating me to try or go out and look for this drink… Even if the scorpion is made of coffee beans. I can assure you though, that I won’t forget about it!

Advertisements

Leave a Comment »

RSS feed for comments on this post. TrackBack URI

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Blog at WordPress.com.
Entries and comments feeds.

%d bloggers like this: