Shockvertising: Do or Don’t?

March 23, 2008 at 4:35 pm | Posted in Surfin the Web | Leave a comment
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I just came across this ad for Stella Espresso Coffee and was in utter disgust.  Do these people honestly think that this would get me to drink their coffee? According to the Article , “This is an ad from Stella Espresso Coffee which seeks to express to coffee drinkers in Italy just how strong their coffee is and how much “bite” it really has.”

I looked a bit more into the whole subject of Shockvertising as well as an article on the controversy of whether it works or not and I guess that it may work in some circumstances but it depends on the target audience you are dealing with as well as the product category. If handled tastefully, it may be a good tactic for clothes or non food products.  BUT NOT FOOD! In the case above, I think the negative images associated with it will not help in stimulating me to try or go out and look for this drink… Even if the scorpion is made of coffee beans. I can assure you though, that I won’t forget about it!


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